Every one talks about SEO these days and you, as an internet marketing company would like your website tweaked so that you can benefit from this technique too. So, you will do what countless others have done, hire a professional to optimize your website.
However, you need to watch out for certain techniques that will actually backfire and get your site blacklisted by search engines.
1. Link Farms
This technique is also known as spamdexing. Link farms are websites created solely for containing links that point to your website. Alternatively your SEO professional may create network or websites linked to each other. There was a time when this strategy actually worked and gave the website high ranking. Now, however, search engines have been updated and blacklist your website. This will backfire on you badly. So if your SEO expert tells you that they will build you many pages on various domains that link to your website, do not work with them. They would be spamdexing and your business will suffer.
You should also keep checking your domain name in the major search engines for sites that are pointing to you. If you see domain names that are actually a meaningless string or words or pages that are simply links, get your SEO expert to remove them immediately. You should be firm and ask them how this appeared in the first place.
2. Gateway Pages
These are not even visible to the human eye. These pages are just a script that redirects the search engine to your website. This process is known as cloaking. This is also considered illegal by Google and other search engines. Landing or Gateway Pages that work are in the form of a well written article that people can read and they are not cheated into clicking or being forcefully redirected to your website.
As a non technical person, you may not recognize these cloaking devices. You need to ask them point blank if they are using this device. Do not swallow any story about the script being unique and Google not being able to sniff it out. The fact is that this is trickery and Google is run by technical people who will find this out and penalize your website.
3. Keyword Stuffing
You may be familiar with meta tags, tags and other scripts in the tag category. Key word stuffing is the oldest SEO technique and the first to be banned. Key word stuffing was banned because people started making the text in the same color as the background so that humans could not see it but search engines could. Now search engines are intelligent enough to sense that you are using these words inappropriately and they ban such websites. You need to view the html code. For that, open the website in your search browser, then click view and then sourcecode. On the webpage, if you see a whole lot of keywords repeated hundreds of time, then your webpage has been stuffed. This is illegal.
4. Scraper pages
These again are illegal because they display content automatically taken from popular websites. These sites are set up to display adsense. However, search engines have become good at banning such websites. You need to keep monitoring your website and closely observe what your SEO expert is doing so that you are protected from these illegal techniques.
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